Rachel Lee Hovnanian, Breakfast of Champions, 2014

Artworks

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Breakfast Cereals
Hovnanian’s series featuring popular breakfast cereals, crystallized with granular glass and sealed under plexiglass frames, forefronts the symbolism behind the marketing of sugary cereals to baby boomer parents. Advertisers promise these cereals as an easy, unquestionably beneficial alternative to cooked breakfast - a parallel to how we embrace new gadgets and apps today. The series probes the ways in which digital technology is replacing our trust in the real with a trust in the simulated.

Breakfast of Champions, 2014
Cereal boxes, acrylic, crushed glass, wood
40.5 x 40.0 x 4.25 inches

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