The Women's Trilogy Project, PURE, explores societal ideals of perfection and purity, shedding light on the often-detrimental effects of media on our psyches. Social media platforms have become the current podiums from which we are encouraged to broadcast our curated selves. PURE presents Ivory soap casts as icons of societal pressures towards perfection, modeled from the large Carrara marble soap sculpture that stands in the gallery space. The exhibition invites visitors to meditate on their own identity in the age of social media and the true self in Selfie.
The Women’s Trilogy Project includes three thematically related installments that expands on the familiar themes explored in the artist's previous body of work, which include addiction, gender roles and our relationship with technology.Hovnanian draws on her Southern upbringing to question our current cultural values, challenging the viewer to question gender barriers and struggles women still face. Working at the intersection of photography, video, sculpture, painting, and installation, Hovnanian’s multidisciplinary practice critically engages how digital technology transformed human relationships and our perceptions of reality.