Power and Burden of Beauty explores how beauty can both empower those who possess it, but also emotionally as well as psychologically challenge those who strive for it in vain. Hovnanian’s visual vocabulary includes pageant winners in the artist’s home state of Texas, along with their trophies, flowers, tiaras and formal wear, as well as paintings and sculptures of swimsuits, cosmetics and the retail environment that surrounds and supports them. Overall, the installation unfolds as a study of how beauty is ritualized in society, be it at home or in the media.
Allowing the viewers to come to their own conclusions, Hovnanian presents us with imagery that refers to how women are valued for their physical appearance. Employing wit, absurdity and humor as expressive means, Hovnanian creates works that question our understanding of "What is beauty?” and "Who is the most beautiful?” requiring us to become aware of those moments when we feel forced to judge, to be judged, to compete, and to conform.