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RACHEL LEE HOVNANIAN'S NEON ARTWORKS COLLECTIVELY FORM HER COMPELLING ACRONYM NEONS SERIES. EACH PIECE SERVES AS A VIBRANT COMMENTARY ON CONTEMPORARY SOCIETY'S RELIANCE ON DIGITAL LANGUAGE AND ITS IMPLICATIONS ON COMMUNICATION-AND ITS BREAKDOWN-IN CONTEMPORARY CULTURE. IN "IT'S ALL ABOUT ME," HOVNANIAN CHALLENGES SOCIETAL NORMS BY REDEFINING THE ACRONYM "ME," URGING VIEWERS TO RECONSIDER THEIR RELATIONSHIP WITH CONVENIENCE AND ITS IMPACT ON THE ENVIRONMENT. SIMILARLY, WORKS LIKE "F.M.L.N.W." SHED LIGHT ON OUR DEPENDENCE ON THE INTERNET FOR CONNECTIVITY, WHILE "BIMBO" AND "B.I.T.C.H." CONFRONT ISSUES OF SOCIETAL OBJECTIFICATION AND RECLAIM DEROGATORY TERMS THROUGH POSITIVE REINTERPRETATION. THROUGH HER NEON INSTALLATIONS, HOVNANIAN PROMPTS CRITICAL REFLECTION ON CONTEMPORARY LANGUAGE, CULTURAL VALUES, AND THE EVER-EVOLVING DIGITAL LANDSCAPE. AS IS TYPICAL OF THE ARTIST, THESE WORKS ALSO OFFER SOLUTIONS TO THE PROBLEMS THEY PRESENT.
